Information marketing covers a vast range of business opportunities. It can consist of books, manuals, DVDs, Video clips, PDF downloads, seminars or courses offered by instalment either as downloads or hard copy.
The information can be about anything under the sun - or even in the universe if you're offering information on astronomy.
Basically these information streams deal with the 'How to ---' answers that people want.
How to improve your golf swing.
How to paint landscapes (or portraits, or in oils, or watercolours, or .....)
How to arrange flowers.
How to service your chainsaw.
How to get rid of garden pests.
How to build a boat.
How to build your own house.
Etc. etc. etc.
Now how do you market these information products when you've prepared them?
You can build your own web site with ordering and payment facilities. Advertise on line and by sending press releases to relevant magazines, newspapers, clubs and other organisations. Join relevant chat groups on line, make your presence known Tweeting and on Facebook, and write regular blogs on the subject.
For more ideas visit http://Prospecting For Gold/ and also look at
The Happy Entrepreneur/
Theodora Cochrane is the author of Prospecting For Gold which is a business course designed to help budding entrepreneurs to take the first steps to success and to offer helpful suggestions to successful entrepreneurs who are looking for opportunities to climb a few more mountains. See more at http://www.showme-financialfreedom.co.uk/ or email freedom@percydale.com
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